For the last few years, Search Engine Optimization or SEO has been the final word in the digital media. For ensuring the success of any of the social media platform, SEO is the main key by content marketing to accessing heavy traffic to any of the website. The purpose of SEO is somewhat difficult to understand, yet so single. If you would like to learn about the search engine optimization, here we are going to discuss about the SEO interview Question and Answers.
- What is SEO and why it is important?
Search engine optimization or SEO represents to any of the activity for the development in ranking of the products, websites, services, or any of other content. The significance of SEO begins with the need of the companies to gain extra traffic for their websites.
- What is a search Engine?
A search engine is a web related software system, which is developed for locate and search applicable information in the World Wide Web. Generally, a search engine answers the questions that we entered and give a list of results.
- Examples of search Engines?
Google, Yahoo, Bing
- What is a Domain?
The domain is a part of the network address and behave as a descriptor for the websites. It contains website address, email address and Internet protocol addresses.
- What is Domain extension?
It means to the notation, which is set up in the end of the web address. It is used to mention any web category or country code.
- What is a web server?
It is a computer program with domain names and an IP address, which shows the web pages to the user while requested.
- What is web hosting?
It refers to any of the service which providing space for websites through the internet.
- What you mean by Crawling?
Web crawling or simply crawling is an automated process in which the search engine deposits web pages for particular indexing.
- What is indexing?
Indexing begins while the crawling process gets more during the search. Search engines answer questions by looking up the index and gives most appropriate results.
- What is SERP?
Search Engine result Page or SERP is the page, which is displayed after the particular search question through the search engine.
- What is On page SEO?
It means to all of the actions performed in the websites for getting higher ranking and more traffic from the search engine.
- What is off page SEO?
It is other aspects which influences the ranking of the search engine. It defines to the promotional activities like social media, content marketing and link building performed outside to the website.
- What is a keyword?
A keyword in SEO is the words and key phrases used in the web content which helps to the users to find the particular website by giving search questions.
- What is SEO friendly URL?
These are utilized to optimize the word usage and structure in the URL and so which improves the process of indexing.
- What are meta description?
Meta description provides a correct explanation of the content of web page and also known as HTML attributes.
- What are back links?
These are links, which helps the users to shift from one page to any other web page.
- What is a do-follow link?
A do-follow link provides page rank, the Google link calculator to count the all inbound links from any other websites and web pages
- What is a No-follow link?
These are links, just opposite to the do-follow links in which the link attribute does not allow the bots to follow them.
- What is internal linking?
It is a process of giving hyperlinks in the web pages, which connect to the similar domain.
- Why backlinks are important in SEO?
For Google search random links does not gives any help. Google measures the excellence of the backlinks which is present within the web page based on the relevancy found in the content.
- What are the important Google ranking factors?
Content, Backlinks and Rank Brain are the three factors
- What is anchor text?
It denotes to the visible hyperlink text which can be clicked through.
- What is Image Alt Txt?
Google bots does not allow images on the web. So it uses the alt attributes to know what an image.
- What is Google webmaster tool?
It gives free web services to the web masters by enabling them to sustain and monitor the online presence of the specific websites.
- What is Google Analytics?
It is the most significant analytical tool in SEO. This helps the webmaster to monitor and track the website traffic.
- What is Google page Rank?
It is a calculative software which finds the relevancy of the web pages related to the number of quality backlinks it includes.
- What is Domain Authority?
It is a key performance metric cretaed by Moz and which represents 1-100 scale.
- What is search engine submission?
It means to a specific activity of the web masters. In this, a website can be openly submitted to the search engine. So that the online visibility and gratitude is increased.
- What is directory submission?
It is the procedure of listing of any web address or site with relevant information under a particular category over number of web directories.
- What is Article Submission?
It is one of the part of off page optimization in which the arrangement of article or content to online article directories.
- What is press release submission?
It involves the writings of press releases and submitting the same to popular and effective PR sites for building the incoming links to specific website.
- What are classified ads?
It is one of the way of advertising the website or service ad, which are commonly in online, newspapers or other periodicals.
- What is forum posting?
It is the method of interacting, engaging, and writing in a forum query or thread by giving a single response to a specific post or thread by a user on the same thread.
- What is keyword density?
It is the percentage of times a phrase or keyword, which appears on the web page.
- What is keyword frequency?
It is the number of times in which the phrase or word appears on a particular web page.
- Name some of the off page SEO techniques?
Directory submission, Social Bookmarking, Article Submission, Forum posting, Press release submission, Forum posting etc.
- Explain the difference between page rank and SERP?
Page rank can be found out based on inbound links from other web pages or websites to our web website or web page.
SERP is the place of the web page or website in which it returned in the search engine after the search based on a query.
- What are the important factors of On Page Optimization
Title tag, Meta tag, Keyword, Sitemap, Images, Internal Linking and Bread crimp are the significant factors in on page optimization
- Why Bookmarking sites are important in SEO?
The bookmarking sites will assist you to get instant traffic on your website through his powerful social media factor. You can easily bookmark the website based on your lists and if requires you can click on this and you will get the same.
- Give some top bookmarking sites?
Twitter, Stumble upon, Pinterest, Delicious, Digg and Reddit
- What is PPC?
PPC is Pay Per Click. CPC means Cost Per Click and CPM is Cost Per thousand impression.
- What are the new SEO updates related to Humming Bird?
Efficiency of long tail keywords
Use of knowledge graph evidence to make sure the improved search results
Easy recognition of keyword stuffing
Application of meaning technology to billions of pages from across the web
- What is 301 redirect?
It is the way of redirecting the user from the previous page to the new page url. It is a everlasting redirect and which is helpful for passing the link from old to new url.
- How does Google Plus helps in SEO?
It assists the promoted web pages to get plus which are measured through real votes by Google. Higher plus ones can help to improve the search engine rankings. Additionally it helps to get good rankings through personalized search engines, since where our friends can see the website or web pages.
- What is ASO?
ASO is App Store Optimization. It is the method of enhancing the visibility of mobile apps through app stores like Google play and ITunes.
- What is robots.txt?
It is a kind of text file used to provide the orders to the crawlers about the indexing and caching of the directory, website, file or domain of a web page.
- What is the Extension of LSI?
Latent Semantic Indexing
- Google uses keyword tags?
No, Google does not use keyword tags
- What are the difference between SEO and SMO?
SEO means search engine optimization and SMO refers to search engine marketing. With the help of search engine SEO provides organic traffic to a web page. Though SMO uses paid channels and Google adwords for advertising.
- How can you increase the page rank of a web page?
By making more backlinks from good page rank web pages and high authority sites.