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What Is Domain Authority & How to Improve It

What Is Domain Authority & How to Improve It
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When you are working in the field of search engine optimization, there are a number of things that you learn. In the beginner’s SEO guides, you are told that keyword density optimization is very important. You are told that you should maintain the quality of the content on your blog. You are working with adding images and more. Plagiarism is a huge no. The page titles for your website should be optimized and more. There are more than a total of 200 factors that search engines consider when ranking your website. That is a big number. However, there are other SEO metric and tools that help you come up with SEO strategies, implement those strategies and finally to quantify the results. Now it’s mandatory for webmasters to check da of their website to articulate their SEO strategy accordingly.

One such SEO metric is domain authority. As the term suggests, it takes into account the domain and then judges the overall quality of your blog. Your website is given a figure on a scale of 1 to 100 that gives you an idea of how well your website will rank on search engines. The higher your number, the more you have chances of ranking better on search engines. Likewise, you can judge the authority of individual pages on your website known as page authority.

How to understand domain authority?

Domain authority is useful in a number of ways. One thing to note is that it gives you a predictability figure for how well your website will be ranked. There are chances that your website will rank higher if you have a better score. But the score is based on a logarithmic scale. This means that if you want to improve your domain authority from 20 to 30, it is much easier to do so than to increase your domain authority from 60 to 70. The higher your domain authority, the more it is difficult to increase it.

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Likewise, domain authority is not an absolute value. This means that there is not one single figure that will tell you that your domain authority is good or authoritative enough. It is comparative and based on individual figures. You should not worry about competing with websites like Wikipedia that have the best domain authority score. Instead, you should be focusing on other things. If you just created your website, your domain authority score will be 1. By improving individual SEO factors, you will be able to improve your domain authority. Likewise, the goal is not to reach an absolute 100 for your domain authority. It may be the highest domain authority in your niche is 80 for the website that ranks the highest. You just need to get better than that. You will need to conduct a thorough research to find out what the average domain authority in your niche is.

Remember that domain authority is only a measure. It is a metric that will help you better understand the process of search engine optimization for your website.

How to measure your website’s domain authority?

If you want to learn what the domain authority of your website is, you can use an online domain authority checker. It is a tool that is available for free on multiple website. What you will need to do is to add the URL of your website and wait for a couple of seconds for the tool to do its job. Then, you will be given a figure that will represent that domain authority of your website.

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How to improve your website’s domain authority?

If you want to start improving the domain authority of your website, the easiest way is to understand the off page SEO and off page SEO techniques. In on page SEO, you should focus the most on the content of your website. Research well on the type of content that you should write. Maintain a keyword density that is optimum for your blog. Add images to create engagement for your website. You can work on URL structures and more.

In off page SEO, you are mainly dealing with links. This means that you should start guest posting. You should work to receive back links and also focus on improving internal links. Try to create images for your website that people will use on their websites and add a link to your website in return. You should go ahead and start focusing on social media marketing. You should create an online presence. Work to find a loyal presence that will engage with your content regularly. That is the best thing to do.

Author Bio: Asad Shehzad writes SEO articles for businesses that want to see their Google search rankings surge. His articles have appeared in a number of websites and contributes articles about SEO techniques regularly to www.prepostseo.com.