Whether you are a consultant, architect, or property developer, chances are your clients look to you for advice and guidance on ways to make their properties and projects stand out and reach their target market. For this reason, it is essential that you stay up-to-date on the technological developments and trends that are occurring around the world.
One of the most significant advancements related to property marketing comes in the form of digital signage — technology that displays dynamic content like digital images, video, media, and information.
When it comes to digital signage, here is what you need to tell your clients about it.
1. Digital signage is all about results.
The most important thing that your clients need to understand is that the purpose of digital signage is to get the highest communication results from customers possible. No matter what kind of project you are working on, if your clients want to reap the benefits of all their efforts and direct traffic to their business, then they need to be utilizing digital signs.
Digital signage attracts greater attention than normal static signs because humans are naturally drawn to moving objects. By having a dynamic sign, your client has a greater chance of grabbing someone’s attention and maintaining it.
This, in turn, will help your client to cut through the overwhelming marketing noise that potential consumers are bombarded with every day. Digital signage will focus customer awareness on your client’s development or property and the message they are trying to present.
2. Digital signage saves valuable time and resources.
Despite it requiring less technology, creating a new static, printed sign requires far more labor, money and time than generating the same message on a digital sign.
Once your client has their digital sign in place, all it takes to change the message is simply updating it through a computer. This negates the need for recurring expenses (and wait time) for new signs to be printed and installed.
With a digital sign, the message can be updated as often as desired and it is entirely customizable.
One day a photograph can be displayed, the next an advertisement, the following week a social media feed, and then an of-the-moment update. In other words, whatever the property or business marketing needs at that particular point in time, they can be easily and quickly communicated. For example, in a property development, a feed of news and happenings related to residents or the community could be shown every Thursday.
Additionally, the right signage design in your showroom, store, or office grants your client the possibility of earning additional funds through third party advertisers who want to utilize the space to help spread their own messages. As long as the partners make sense for the brand and target a similar audience segment, this can be a fantastic way to build valuable connections and partnerships.
3. Digital signage works to create organic consumer experiences.
One of the most important benefits of using digital signage throughout a building or property development is the potential to create organic consumer experiences and increase consumer engagement. By carefully positioning digital signs and being thoughtful about the content that is displayed, you are working to immerse customers in your brand entirely.
This happens because digital signage works wonders in terms of enhancing an area’s atmosphere which, in turn, provides a more significant consumer experience. Designing a stimulating environment has a notable influence on customers’ buying decisions.
You engage your target market by creating digital signs that prompt customers to take part in a conversation. By opting to utilize digital signage as a fun entertainment medium, you can make a distinct impression on visitors to your property.
If you are interested in harnessing the aforementioned benefits for your business or your clients, reach out to professional and experienced digital signage companies in Dubai to learn how digital signage can create unique customer experiences for different projects.
Have you ever worked with digital signage when consulting, designing, or developing a property? If so, what benefits have you noticed for the client? If not, what are your reservations?
Let us know your thoughts on this topic in the comments below!
Author Bio: Zak Zakaria is a Waymaker at dezigntechnic in Dubai who also previously worked as the company’s Graphic Designer and Art Director. Signage design is a family business, making Zak’s personal experience with signage his longest professional commitment.