Hi, I am starting a basic course for learning SEO which is divided into different classes. In initial classes, I will explain the basics and gradually the course will move forward to professional SEO.

Therefore, it is equally beneficial for starters, intermediate, and experts.

This free course is dedicated to those who want to be webmasters but they don’t know SEO due to which they can’t bring huge traffic on their blog or website despite good content. In these classes, I will give you advance tips and information that will help you to bring traffic and increase domain and page authority. Following the tips, you can gain high Page rank also.

So let’s start with the introduction of SEO.

What is SEO?

Search Engine Optimization is a technique through which you can promote your website in different search engines and can bring traffic on your website through them.

How Searchers get their Required Information?

Search Engines provide desired information to searchers e.g. if someone wants to know the prices of a mobile phone, then his search query will be “Mobile Phone Prices”. This particular search will display a list of different websites about mobile phone prices. But if someone wants to know the price in a particular country like the USA, he will search the query “Mobile Phone Prices in the USA”. Similarly different people search by different queries or keywords.

Some examples are;

• Nokia Mobile Phone in the USA
• Samsung Mobile Phone in the USA
• Mobile prices in the USA
• Mobile Companies in the USA

So everyone tries to find a related site and get information. If a searcher finds useful information on a website, he will surely come again but the next time he will come directly rather than searching through search engines.

What Matters in SEO?

When a searcher finds a website useful, he will remember the site for future needs, or bookmark it so that he can come to the website easily. The purpose of this discussion is that there is a lot of things other than keywords that matter e.g. website content, and design to attract the searcher.

How Users Can Come on Your Website?

There are different search engines through which users can search e.g. Yahoo, Google. Bing,

Now we will talk about the top ways through users can come on your website;

• Users can come through a search engine
• Someone told the user that go to this website i.e. referred by a friend
• Users came after watching an advertisement, banner, or newspaper.
• Users came by clicking the link of the website on a different website or directory.

There are many other different ways through which users can come on your website but most of the people come through a search engine because visitors prefer a search engine.

Today’s lecture ends here, In the next classes, I will explain this concept in detail how you can promote your website in search engines.