Developing a mobile app requires a lot of work and dedication. From the initial phase to the final deployment stage, you must stay dedicated throughout the process. The deployment stage gives many developers a headache. This is the time when your app is ready and is supposed to be submitted to various app stores.

First, you should familiarize yourself with the terms of the different app stores when it comes to launching an app. It should not all end in sending them there. You have to make sure it reaches the people who want it and give out the necessary feedback to help you carry out improvements.

Optimizing your app is essential when you want to reach a wide number of users. Apps are designed to work on specific operating systems. Some of the common types include Android, iOS and Windows Mobile. Android is the most popular operating system, and the Google Play Store is the best place to launch your Android app. One of the best ways to help your app reach a wide number of people is through marketing.

Google Play Store Optimization Strategies

SEO Analytics offers the best mobile app marketing service. Google Play Store optimization is also vital for your Android app. It will help many people discover and download your app. Here are some of the best Google Play optimization strategies for your Android app

• Icon Selection

The icon is the most visible part of the app in the Google play store. It is what appears when you search for a specific app.  The icon will also appear on the cellphone or device of users after downloading it. You should look for the best or most stylish ones, as this is what most people look out for when downloading. Having a stylish one will guarantee you lots of downloads.

• Good Description

You should also use catchy descriptions if you want more downloads for your app. Give a proper description of your app, the things that make it stand out, and why the user should have it on their phones or any other device. Make proper use of keywords and also ensure it is concise.

• Attach a Video

Using a video as part of your app description is also vital in ensuring that it reaches many users. You should invest in creating a short, well-made video that describes your app more. There are cheaper alternatives you can opt for like using the screenshots of your app to create a slideshow that should be of high quality.

• Use a Proper Title

The title usually appears on the search page when looking for a particular app in Google Play Store. You should use the right title to give users an easier time. The title you intend to use should explain what your app is all about. If it is a dating app, indicate a ‘dating app’ after its original name.