Look around and you’ll see people walking along the street, having a meal at a restaurant, or going about their tasks – all while glued to their mobile phones, most likely browsing their social media feed or chatting with friends.
With almost 70% of the global population owning a smartphone and 2.8 billion social media users around the world, it’s no wonder why social media is a channel that marketers and entrepreneurs can’t ignore. Moreover, social media use is growing by 21% each year, and its growth is even projected to increase, making it absolutely imperative for businesses to maximize social media platforms.
Whether you’re a business startup or an established brand in your industry, you need to have a strong social media presence. It’s just the way it works nowadays.
However, it’s not just about creating and building your social media page. Big and small brands invest heavily in social media ads to reach their target audience and increase their profit.
If you’re wondering which social media platform will work for your business, then you should consider the three social media giants – Facebook, Twitter, and Instagram.
Of course, you need to know and understand your target audience before choosing the platform that’s right for you. You also need to clearly define your goals and objectives before creating and publishing social media ads. By knowing and understanding your target audience, it will be easier for you to determine which social media platform they frequently use and the type of ads they will likely click.
The great thing about social media advertising is that you can choose specific demographics and user profile to target. Is your product targeted to women aged 29 to 34 years old who live in a specific location? No problem! You can set it up so that your ads only reach that specific demographic.
People are becoming increasingly dependent on their mobile phones and social media in their daily lives. They look at brands on social media and will even consider what other people are saying about the products or services that they’re looking for.
Admittedly, there are thousands of posts and photos on social media nowadays, with every person posting about what’s going on in their lives. That makes it even more crucial for your brand to invest in social media ads so that you can put your brand at the front and center of your target audience’s attention.
Check out this infographic that will help you learn about how you can use social media ads to your advantage!