Launched in mid-2011 Google Plus was the fourth attempt by the online giant into social networking. Not only was Google trying to add another layer of social functions on its various platforms, but they hoped to take on Twitter and Facebook with new features.
In just four months after its launch, G+ hit 25 million users. It had exciting features that allowed influencers and marketers to connect with users without compromising on privacy. Initially, data showed that user engagement was high.
However, as time went by, many analysts started to feel the site’s growth was only a consequence of the use of other Google services. By the end of 2018, the online giant announced it will be closing the Google Plus service. Their report also indicated that 90 percent of sessions only lasted for 5 seconds.
Google Plus introduced interesting features to its platform when people were questioning the privacy features of giants like Facebook. By 2018 the social networking sites had more than 1 billion people worldwide.
Unfortunately, the number of monthly users was too low. It was even lower for daily or regular users. Facebook and Twitter have 750 million and 250 million respectively. With only less a fraction of users compared to other social media platforms, G+ has a long way to go before it can become a viable alternative.
Companies Not Paying attention to G+ Pages
Google Plus was described as a virtual ghost town from as soon as it was launched. Additionally, the company has privacy features that limit interactions. These factors reduce the number of people who can see the ads and make the social media platform only suitable for business connections. But businesses are also ignoring the platform. Entrepreneurs see social media and SEO benefits as not being worth the time to post on Google Plus. Therefore, audiences are often left without the content that would otherwise be easily available to them.
Issues with Streaming Posts
One of the unique features of G+ is its ability to organize people in circles and communities. The expectation was that the social media site would cut down on noise in the feed. Unfortunately, this is not always the case for users. For example, every time someone comments, your post goes back to the top. The stream is, therefore, constantly disrupted by any new comments added.
One of the advantages of Google Plus that is often cited by internet marketers is its SEO benefits. Indeed, Google Plus can help your SEO effort. It can improve local SEO efforts, website rankings, interactions through circles and hangouts, amongst other ways.
However, you can only derive these benefits from users who are already logged onto their G+ page. Only a fraction of users logs onto the network a few times a month. This limits the SEO benefits you can take advantage of by using this platform.
No Contests and Promotions
Google Plus is an ideal place to meet professionals and interact with tech-savvy users using circles and other features offered by the site. However, the site which can be great for professional interactions limits how users can promote their products. Its promotions and contest terms prohibit users from hosting contests on their G+ pages.
The interface used on G+ is quite aesthetically pleasing. With lots of whitespace, it’s definitely easy to look at. But there are elements of the layout that could do with some de-cluttering. The whitespace prevents you from seeing parts of your page as you would on Twitter and Facebook. There is content displayed on both sides of the page. The navigation tabs, as well as the hangout side bar, add confusing elements to the page.
The navigation on the pages is also poor and compounded by a confusing interface. The site’s navigation is not as intuitive and simple as those of other platforms such as Twitter and Facebook. Some navigation bars require you to hover over areas of the screen that are not clearly marked. Finding things around the site can be annoying especially for new users trying to find their way around it.
Google Plus and the +1 Button
The plus one button is an unnecessary addition to the social networking site. It does the same thing as the like button plug-ins that are added to websites. The purpose of the button was to recommend interesting content to audiences.
The problem is that Google Plus does not have audiences that can use the button to promote content on the platform. It has remained a mostly useless feature. However, Google may be planning to remove the like/dislike buttons and replace them with the +1 button.
G+ is Closing
Another reason to hate Google Plus is the fact that the company decided to close the consumer version of the platform by mid-2019. Despite presenting privacy features that touted the site as a replacement for Facebook, they were forced to close to privacy and user concerns.
It turns out that the G+ had similar flaws to Facebook in its API. The API allowed third-party users to access unauthorized data. This coupled with their admission that they were unable to adequately address users concerns has forced the company to close the platform.
Just Another Google Platform
Google has become a powerful global IT company that is known for many of its innovations. However, the monolithic system poses a threat to users who are increasingly becoming conscious of privacy issues. The vast array of applications and the ability of Google’s applications to track your activity across can be a security nightmare in case it’s compromised.
The fact that their G+ API was compromised does not make many users feel any safer. The website failed to create active users and audiences. Google Plus is just one out of the four attempts by the company to add a social media layer to its vast ecosystem. G+ had many good features that could beat Facebook. But the overall model failed to be the ultimate replacement for Facebook as it was initially touted.
Author Bio: Charles Watson is the current head writer for Sunshine Behavioral Health – California Rehab. A complete workaholic, when not behind the computer you can find him catching up on new material from his favorite author, Tim Ferriss. He can be reached directly on Twitter at @charleswatson00.