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How API Management Can Accelerate Your Business

How API Management Can Accelerate Your Business
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As the number of internet-capable and interconnected devices has grown over the past decade, consumers have become more aware and savvy than ever. This is both a positive and a negative thing for the current business owners.

On one hand, there are far more opportunities than ever, however, windows of opportunity have become much shorter due to the ever-changing landscape.

In most cases, it’s not really important whether your business is offering a service or not but how can you adapt to the changing preferences of modern consumers. What’s more, it’s not whether a certain asset exists in your catalog, it’s whether the people can access it in the context they need.

How Can You Adapt Quickly?

If you’re a CIO, you definitely feel the pressure to accelerate your business operations. That’s because a legacy approach to your IT infrastructure coupled with traditional integration techniques simply can’t keep pace in the digital world we are living in.

Your complete approach needs a retooling of sorts. And this is where API management comes into play. API management is crucial to the transformation of your business operations and the accent needs to be put on the word “management.”

While you’re probably familiar with the concept of APIs, we should go over it once just in case. An API provides the connection between an app, data, and services. Even at their least useful, they provide a network of sorts between all of your digital assets.

While you need to follow certain API design principles in order to have a good API, you still need to manage it properly if you want to see it fulfill its full potential. Instead of recreating APIs for every new project, you just need to manage it properly, so you can leverage it over and over again.

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Real API Platform Examples

As we said, APIs need to do more than just provide connections. You see, they need to provide analytics that will help your company improve the API products you offer to developers and the apps that will leverage your APIs.

Companies that use APIs are mainly born online, but even offline businesses are using the power of APIs to manage their digital transformation. For instance, all digital transactions use some kind of API – some help them reply to emails and others even handle customer service duties.

At the moment, the number of calls made to APIs is staggering. Just look at Google – their famous Maps API receives literally trillions of calls on a daily basis. And Google Maps API isn’t the only example of a busy API system.

You also have AccuWeather, which uses an API to provide data to a number of partners across multiple devices. Their most popular API receives calls from desktop programs, mobile apps, and even from smart cars. The company has a number of different APIs that provide different weather-related data.

How Does API Management Work?

The examples we went through above explain how you can use an API to get more exposure and users for your business. But how can you as a CIO really evaluate your API management efforts and make sure that you’re concentrating on the right elements?

Well, there are some guidelines that you can follow to ensure that your API management is going according to the plan…

·         Encouraging Connectivity

Your management platform needs to help your business bridge its legacy system to modern apps. That means, it needs to connect everything in the right way, but still hide all of the clunky user interface processes behind an attractive façade.

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·         Operational Efficiency

If you want to have a large user base, you need to be sure that your API works seamlessly across a multitude of devices and platforms. Also, the API needs to be fully utilized within the enterprise as well as outside of it by external developers.

·         Actionable Analytics

Finally, the platform needs to help you utilize tons of data you have at your disposal. This will only help you make smarter business decisions down the line and re-enforce your security efforts and keep your users carefree if a breach happens at some point in time.

The Bottom Line

By managing your API correctly, you’ll be able to make sure that your efforts produce maximum results. Your APIs can become a backbone of your business operation in the future and earn you a lot of money if you put in some time and effort to manage the entire process – from the inception to the launch of an API – in the right way.

Thank you for reading our article. We hope that it was enjoyable as it was informative. If you have something to add, or if you have some questions for us, feel free to leave a comment in our comment section down below. We will respond as soon as possible.