The digital era has paved the way in how businesses today operate. Where once you needed numerous expensive equipment to start and operate a business, technology has given rise to sophisticated smartphones capable of running a business. In today’s business landscape, mobile is an essential tool for doing business.
Such development applies to businesses of all sizes, not just bootstrapping startups. In a recent survey conducted by Forbes Insights for Google, it was found that at least one out of ten C-level executives do most, if not all their job functions on their smartphone. This included executives in enterprising companies such as Salesforce and Coca-Cola.
If your business is looking to implement smartphone technology to improve your processes, here are five ways to unlock mobile’s potential, empowering your business to save time and money.
1. Run virtual meetings
An essential part of any business is communicating with your team members or engaging with current or prospective clients. Your smartphone is an important communication tool to ensure you can continue collaborating with important business stakeholders. Tools like Skype, Slack or Webex enable you to connect with stakeholders from anywhere, allowing you to schedule, host, and attend meetings.
If your business requires you to travel to regions where your network calling is disabled, tools like those above enable Wi-Fi calling so you can continue collaborating and engaging with those connected to your business without skipping a beat. This saves time and money, no matter where you are.
2. Streamline point-of-sale
Even if your business requires a brick-and-mortar store, smartphone technology can still play a significant role in optimizing your business processes. Smartphones can be transformed into mobile point-of-sale (POS), eliminating the need for static cash registers and enabling your staff to go to where your customers are. Retail stores can employ smartphone POS systems to streamline payment methods, thus reducing long queues.
Service providers also benefit from mobile POS systems, allowing them to process credit card payments when and where they conduct their services. Companies like Apple and Uber employ smartphone technology to manage mobile POS systems.
3. Activate mobile accounting
Many accounting programs now offer cloud-based solutions that would effectively work with all mobile operating systems. This benefits many small businesses by empowering them to manage all finances on the go. Whether it’s transactions, invoices or generating financial reports, mobile accounting programs enable businesses immediate access to their financial information even when they are traveling.
With mobile POS systems, businesses can streamline accounting, allowing them to process payments faster.
4. Improve productivity
For any business owner, maintaining a high level of productivity remains a top priority.
When optimally employed, smartphone technology can improve business efficiencies and increase productivity. Time tracking software can be used to streamline work processes, as it allows you to see how you spend your time. Project management and task management tools enable you to stay on top of daily responsibilities.
Business owners can leverage smartphone technology to maintain a high degree of productivity in smarter and more efficient ways despite their limited capital.
The importance of selecting the right mobile phone plan
To take advantage of all the benefits mobile technology can deliver to your business, you need to choose the best smartphone as well as call and data services that suit your needs. Indeed, there are many mobile phones bundled with call and internet access currently available to improve your company’s processes and functionalities. But at the same time, the seemingly endless sea of phone plans can hinder the productivity of your business if you fail to categorize your business needs.
To avoid feeling bogged down by all the choices, do your research first and acknowledge your specific business needs. Armed with crucial internal and external information, you can then identify the smart options for your organization.
The continued proliferation of smartphones and the evolving nature of their technology means businesses are becoming increasingly mobile. Smartphone technology is garnering the way for businesses to readily employ the computer at their fingertips to improve their business efficiency and functionality. As a toolkit for business success, there is a myriad of ways to use your smartphone to serve as an important business tool.
Azhar Abulhamayel is the Head of Marketing – National Segment and High Value at Zain KSA. The company was the first operator in the Middle East to commercially launch the 4G/LTE network. Zain serves +10M customers, has extended its network coverage to 94% of the population, and attracts thousands of new customers daily.
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